Episode 123 | Philanthropic Giving with Arlene Cogen

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Arlene Cogen spent more than 20 years in the trust and investment services industry, and 9 years in non-profit development. She is a sought-after speaker and coach as well as a certified financial planner.  Arlene is also the author of Give to Live:  Make A Charitable Gift You Never Imagined. 

Why is philanthropic giving so important?

People give to causes for so many different reasons. Some have overcome something they never imagined possible. Business owners give because it promotes their business and it shows that they care about their community.  Science has found that when you give away money, it stimulates the prefrontal cortex of your brain, which makes you feel joy.  We help people self-actualize through giving.

What do you see nonprofits doing well to attract people?

Nonprofits are passionate about their work and do amazing things.  The best ones are excellent storytellers – they get out and interview recipients of their work and show the actual impact they’ve had in the community.  

What is holding people back from taking it to the next level with an organization?

People don’t see leadership by the board of directors.  Many organizations let their board off too easily.  The board needs to lead by example in helping raise funds, “I’ve given, join me.” Donors like to know that all the board members have given.  Also, nonprofit leaders need to look generationally, meaning how each generation decides to give away their money.  The older generations come in as successful people with more money to give, but millennials give differently and want to have an experience before giving.  Fundraising is like sales. What’s in it for the donor? Do they know, like and trust you? You have to ask. 

What is it about being a certified planner that gets you excited?

Credibility – do they know, like, and trust you?  

Why did you decide you wanted to write a book?

Born out of 20 years of trust and investment work and 10 years of working with nonprofit organizations, I wanted to break down my knowledge into bite-sized pieces so people could digest the information easier and so it’s available to everyone.  I want people to understand that it’s not just about the affluent. Next to your spouse, the most powerful person to your donations is your financial planner.  The book is a great tool to hand donors so they can begin to make gifts they never imagined.  

If you feel like giving is out of your range, what is your advice on getting started?

The first thing you should do as a fundraiser is to make a charitable gift to your organization, which goes back to the “I’ve given, join me.”  Also, a large amount of people who modestly give goes a long way when you have a lot of people invested in the work you’re doing.  If the senior leaders/executives aren’t giving to their organizations, then there’s something wrong.  Those people should not be serving in your top leadership roles.  You want A+ volunteers in your top leadership because they will bring in A+ volunteers.  The same goes for giving.  If you have C and D level board members, they aren’t going to bring in A+ level philanthropic givers.  

What do you want nonprofits to know about philanthropists?  What could change things?

Philanthropists want to give and it’s yours to lose.  They want to give and make a difference.  Connect their values with your values and steward them greatly.

Parting advice?

Development and nonprofit executives really need to meet with their donors.  Donors have a lot to say and share and too often we leave it to development staff and volunteers.  The more you can connect with your donors, the more they will give.  And if the executives don’t know how to ask, they need to bring someone along who does.  Or, take fundraising courses to understand how to do it.  If you don’t ask, the answer is always no.

You can purchase Arlene’s book, Give to Live:  Make A Charitable Gift You Never Imagined, on Amazon.  To receive the last chapter and reflection workbook, email Arlene at arlene@arlenecogen.com or visit arlenecogen.com.

For more information about Mary Valloni, visit  maryvalloni.com  and to download our free Fundraising Freedom Roadmap, go to  maryvalloni.com/roadmap.  

Episode 122 | Effective Stewardship with David Baker

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David Baker is a recovering lawyer who has provided comprehensive fund development services to nonprofits, social service agencies, churches, and libraries for over 20 years. David has raised hundreds of millions of dollars through major gift efforts. He has consulted with organizations in California, Ohio, Michigan, Missouri, Georgia, Tennessee, Utah, Arkansas and more for capital and endowment campaigns, comprehensive fundraising efforts, planned giving, development professional recruitment and coaching, charitable interest assessments (aka feasibility studies) and board training.

What is stewardship?

Stewardship is basically doing the donor right by how we treat them.  The problem is when you’re a smaller organization, stewardship tends to get dropped.  But you can’t go from a $25 one-time gift to an entire estate without the stuff in between.  Instead of taking a transactional view with people, stewardship is about honoring the person and treating them as a human, not an ATM.  Organizations need to develop a bigger process than just thanking donors and sending them information.  

What is a planned gift?

A planned gift is literally a gift that requires planning.  What’s the state of the family? Are there tax consequences? Is there a charitable interest?  You need to determine the donor’s needs as well as the charity’s needs so it’s a win for everyone.  

What is the most ideal situation to go from the $25 to a planned gift?  

1. Celebration – acknowledge and thank your donor.

2. Impact communication – meaning NO newsletters, because no one wants another newsletter.  Rather, tell stories.  There are 3 stories you should tell:  the staff/board story, the donor story, and the story of those you serve (all focused on outcomes).

3. Invitation – what can you invite them into?  Do you need intellectual capital?  You want them to see the organization’s mission in action. Example:  David worked with a major donor who gave a modest 4-figure gift that also involved giving away books to children.  He was invited to the book giveaway event and he helped hand the books to the kids, some of who said it was the only book they had ever owned.  After the event, the donor said the experience was the most meaningful thing he’d ever done. That simple invitation was all it took for him to be hooked – he got to see impact right away.

4. Personalization – acknowledge your donor’s previous gift rather than generic appeals for the next gift.

5. Empathy – the process can’t just be about money and estates.  It requires heavy relationship building with the families.  The process could start with a birthday card, knowing when the kids leave for college, or maybe there is a death in the family.  As you build relationships, you’ll know when these life events occur, and you’ll begin to track and acknowledge them.

How can we use databases to our advantage?

It starts with an audit conversation.  What are you doing now and what do you actually need that you haven’t been able to do?  Online giving; how does it tie to the database?  How simple are the gift forms? Then you put a system in place that includes workflows.  The system should track your campaign, data points you want to capture, and the reports you want to generate.  Your reports will only be as good as the data that is entered; you should hire someone to serve in this realm.  

David and his team use Salesforce, which is free to begin with up to 10 users. Example: David and his wife purchased a mattress online and after the purchase received a barrage of emails and calls about purchasing a new mattress. The mattress company’s own system didn’t know that he’d already bought one.  It’s no different with donors – when donors receive impersonal generic asks for money, they feel that the organization doesn’t even know what they’ve already done.  This is why it’s vital to keep good records of your donor information.  NEVER JUST THANK AND ASK AGAIN.

What does fundraising freedom mean to you?  

When you can start seeing your donors as people and they know you – this is where the freedom comes from.  Getting to the point where you get long gains takes work, but it’s totally worth it and a lot of fun!

For more information about David Baker, go to givingdesign.com.

For more information about Mary Valloni, visit maryvalloni.com and to download our free Fundraising Freedom Roadmap, go to maryvalloni.com/roadmap

Episode 121 | Enneagram and Intentionality with Teresa McCloy

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Culture in the U.S. is driven by success and the Enneagram teaches that every type has a driver/motivator.  

Teresa McCloy has been married to her husband Dale for 36 years and live on a 3rd generation family grain farm in Central Illinois. Now that she’s living and leading her passion, the joy has returned to her everyday, ordinary REALIFE! It continues to be a process and she wants you to feel the joy too.

Learning Points from This Episode:

Explanation of the Enneagram

The Enneagram is a drawing of 9 different personality styles, or a map, to guide and lead us to name our story and be aware of how the story is moving authentically through the styles.  

The 9 types include:

  1. Reformer:  Rational, principles, self-controlled
  2. Helper:  Caring, generous, possessive
  3. Achiever:  Adaptable, ambitious, image-conscious
  4. Individualist:  Intuitive, aesthetic, self-absorbed
  5. Investigator:  Perceptive, innovative, detached
  6. Loyalist:  Engaging, responsible, defensive
  7. Enthusiast:  Upbeat, accomplished, impulsive
  8. Challenger:  Self-confident, decisive, domineering
  9. Peacemaker:  Receptive, reassuring, complacent

REALIFE Process®: This is a 5-step system to help people live their life intentionally.

5 steps of intentionality include:

  1. What do you want to be moving towards?
  2. What are your values?
  3. How do you manage that in time on your calendar?
  4. How do you take a sabbath day/how do you have fun in your life?
  5. How do you do you review and start all over again?

We can’t do everything, but we can choose the things that are the most important.  What in the next 90 days are the 1-3 things you want to move forward in business and personal life?  Look at these as projects instead of goals – only do 3 big bucket projects in 90 days.  Ask yourself, what do I value?  What do I want to see on my calendar?  It’s not practical to tackle everything at once.  You may have 12 projects that need to get done but breaking them down into bite-sized pieces makes the projects more manageable.  

How do you mix Enneagram with REALIFE Process®?

If you get to know yourself through daily/weekly examinations, you can make decisions and move forward.  We’re more than our type, we’re connected with our head, heart, and gut.  

Centers of Intelligence: 

  • 8,9,1: Instinctual center (gut) – honest, direct, make decisions this way
  • 2,3,4: Feeling center (heart) – are we taking care of our people?  Image conscious, how are others perceiving me.  “This is how I feel about that…”
  • 5,6,7:  Thinking center (head) – process through careful planning and taking action, worry about things, gather information about things.  

Once we discover which we are, we can learn how we connect with the other centers and figure out how to access more of the others.  

Enneagram is about how to identify and understand yourself.  It’s how you process information as well as how you see the world; the “tape that’s playing in your head.”  

  • Gut center says, “I’ve had enough, not done enough”
  • Heart center says, “I’m not enough, I must prove I’m enough”
  • Head center says, “I won’t have enough, because I don’t have enough information.”

How can someone in nonprofit/business use this?  

When presenting information to others, many times we do it through our own lens, not realizing we’re leaving out 2/3 of the people.  Who is my audience?  Need more info?  Make quick decisions?  Want to make sure you appeal to all three centers.  The Enneagram isn’t about manipulating others, it’s learning how to really love other people well as well as how we relate to others.

Parting wisdom: every ordinary day has extraordinary moments and we just have to look for them.  Don’t miss the moments.

You can listen to Teresa McCloy on her podcast: Enneagram in Your Real Life, join one of her free social media groups, or go to teresamccloy.com for more information.

For more information about Mary Valloni, visit maryvalloni.com and to download our free Fundraising Freedom Roadmap, go to maryvalloni.com/roadmap.

Episode 120 | Strategic Planning with Joel Kessel

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Today’s guest is my dear friend and new business partner, Joel Kessel.

I love talking strategy and in this episode Joel shares his 8-Steps to a successful strategic plan including:

Step 1 ==> Plan-To-Plan

Step 2 ==> Environmental Scan

Step 3 ==> Ideal Future Vision

Step 4 ==> Current State Assessment

Step 5 ==> Areas of Focus

Step 6 ==> Performance Measures and Targets

Step 7 ==> Tactics

Step 8 ==> Plan-To-Implement

We also share all the details to our brand NEW program, the Nonprofit Executive Club!

To find out more about Joel, visit https://www.kesselstrategies.com/nonprofit/ <http://kesselstrategies.com/nonprofit> and to join the Nonprofit Executive Club, visit https://www.nonprofitexecutiveclub.com.

For more information about Mary Valloni, visit http://maryvalloni.com and to download our free Fundraising Freedom Roadmap, go to http://maryvalloni.com/roadmap

Episode 119 | 5 Ways to Enjoy the Journey Towards Your Fundraising Goal

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In today’s episode we address the very common desire to want to jump right to our final destination. Of course we want to raise those funds fast, but we just might miss the best part…the journey!

Mary shares how to enjoy the journey by doing the following 5 things: 

1. Travel with people you like.

2. Pay attention to the sites and sounds that surround you.

3. Listen to good music, podcasts, and audiobooks.

4. Eat good food and take in the conversations.

5. Stop along the way.

For more information about Mary Valloni, visit http://maryvalloni.com and to download our free Fundraising Freedom Roadmap, go to http://maryvalloni.com/roadmap

Episode 118 | What Every Nonprofit Needs to Know About Social Media with Lauren Davis

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Today’s episode features social media expert, small business owner, and nonprofit executive director, Lauren Davis.

Lauren lives close to Chicago in Rockford, Illinois, but works with people around the world to overcome their personal branding discontent and grow their presence so that they can focus on sales, exposure, leadership and community impact.

She was named one of the 20 People You Should Know in 2013 by the Rockford Illinois Chamber of Commerce, one of the Register Star (Gatehouse Media’s) “People to Watch” in 2018, a “Face of Tourism” by her city in 2017, an “Up Next” future leader in 2019 by the Register Star (Gatehouse Media) and has received Senate recognition for her passionate dedication to her local business community.

Lauren is the executive director of Winnebago Buy Local, a nonprofit organization whose mission is to connect local businesses together to collaborate and bring the community closer to them, creating raving fans.

Learning Points From This Episode:

What’s Working?  
Lauren shares that Instagram is up to 1 billion users and 60% of those users make 6-figures and 83% share they are discovering new brands, products, organizations on Instagram. She shares the importance of participating with your audience on every social media platform you choose to use.  Think of comments like a digital handshake – comments show you are an actual human being.  

For Instagram, consider posting 4 times a week and 6 to 8 stories a day; for Facebook, post 6 days a week, stories every day.  
Share with your audience – What is your organization doing?  Why is it important?  What is your mission?  Do you have any personal stories about how your work is affecting others?  What can you do to create a FOMO (fear of missing out) experience?  

Lauren recommends having your hashtag readily available so that when people post they can tag your organization. A hashtag is literally a search tool to see what people are saying about you and your cause. Your hashtag needs to be easy to remember, short if possible, and unique to you.  

What’s NOT Working (Social Media Misses):

  1. The marketing team/intern will schedule a bunch of posts with CTAs (calls to action) and then never touch it again. Lauren recommends spending at least 30 minutes a day responding and liking other people’s pages/posts. Perpetual motion is key. Find a volunteer who is already on social media who can help keep up with it – they also need to understand and value the importance of cultivating relationships. A marketing person who understands the basic level of relationships is worth paying for.  
  2. It doesn’t matter how many times you are posting if people don’t care about the content. The purpose of having an online presence is to build your community and make new connections. This is how you get more contacts. Post stories that inspire as well as highlight what your organization is doing, meaning you’re doing the work you say you’re doing, which translates into using donor dollars wisely.  
  3. Recognize the businesses that support your cause by going above and beyond on social media to recognize people/organizations who have donated. This is a missed opportunity if you don’t use social media to recognize your donors.

For more information about Lauren Davis, follow her on instagram at @ldaviscreative or visit laurendaviscreative.com

For more information about Mary Valloni, visit maryvalloni.com and to download our free Fundraising Freedom Roadmap, go to maryvalloni.com/roadmap.

Episode 117 – What Breaks Your Heart and How Can You Use That to Raise Funds

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Today we may get a bit emotional, but as you know emotions are important especially when raising funds for your cause. 

In this episode we tackle 3 important questions (that I totally stole from my friend, Mike!). 

They include:

1. What Pisses You Off? (The Injustice)

2. What Breaks Your Heart? (The Compassion)

3. What is the Big Problem You Are Trying to Solve? (Your Cause)

I also shared about the new “Club” I’m launching with my friend, Joel. If you’re interested in being a part of the first group, email me at mailto:mary@maryvalloni.com and tell me you want in! I’ll give you all the details to get started!

For more information about Mary Valloni, visit http://maryvalloni.com and to download our free Fundraising Freedom Roadmap, go to http://maryvalloni.com/roadmap

Episode 116 | How to Address the Elephant in the Room and Master Your Marketing with Mike Kim

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Marketing expert, Mike Kim, joins the show to address what’s working and what’s not in nonprofit marketing.

Find out why you need to address the elephant in the room and how to do that by addressing these 3 P’s…

1. Potential

2. Promise

3. Progress

Most people are willing to give you a hand up as long as you show potential, promise and progress.

Mike also shares a few of his magic words that you should add to your future emails and print copy.

RESOURCES: 

To join Mike and Mary for their FREE 5-session bootcamp, register at http://bitly.com/fullyfundedbootcamp.

To download Mike’s free support letter, go to  https://mikekim.com/missions/ and to check out his podcast, visit https://mikekim.com/show

For more information about Mary Valloni, visit http://maryvalloni.com, to download our free roadmap, go to http://maryvalloni.com/roadmap and to join our Fundraising Freedom community on Facebook, find us at http://facebook.com/groups/fundraisingfreedomtribe/

Episode 115 | The #1 Thing Holding You Back From Growth

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Some of us have an easier time than others, but the same thing holds us all back from growth and it comes back to…TRUST.

It’s for good reason that our guard goes up especially if you really care about your cause. So how do we overcome our trust issues. 

These four things will help:

1. Enlist team members who are more skilled at the job than you.

2. Expect success and don’t assume people will let you down or quit.

3. Address problems and conflict head on.

4. Don’t put your trust in people, put your trust in the end result – your vision.

For more information about Mary Valloni, visit http://maryvalloni.com and to download our free Fundraising Freedom Roadmap, go to http://maryvalloni.com/roadmap

Episode 114 | How to Create a Winning Sponsorship Packet

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It is common to assume that our potential donors know exactly how they can give and serve our causes. But could you imagine if you walked into a restaurant, sat down at a table, and the waiter or waitress never gave you a menu? I’m sure you’d be annoyed and frustrated and probably wouldn’t come back, which is exactly what your donors are doing.

Our prospective donors need us to tell them how they can help and the best way we can do that is by creating a winning sponsorship packet. Whether you’re raising funds for operating expenses, a project like a building campaign, or a fundraising event a sponsorship, often called a case document, is essential. 

We talk through the essential components of the packet found on page 75 of my book, Fundraising Freedom, in addition to how you can use the FREEDOM Steps to build out that winning packet. Ask yourself the following questions as you create your winning sponsorship packet.

1. Focus Your Vision – What do you have to offer?

2. Run Your Research – Who are your potential sponsors?

3. Enlist Your Team – Who would say yes (make a list)?

4. Enhance Your Brand – What do you need in your packet?

5. Deploy Your Team – Who can schedule the appointment? 

6. Organize Your Ask – What questions do you need to ask to find out if they are a good fit?

7. Make Your Difference – What did you provide that warrants your sponsor giving again? 

For more information about Mary Valloni, visit http://maryvalloni.com, to download our free roadmap, go to http://maryvalloni.com/roadmap and to join our Fundraising Freedom community on Facebook, find us at http://facebook.com/groups/fundraisingfreedomtribe/

Episode 113 – Is Cold-Calling a Good Idea?

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Most nonprofit and ministry leaders are determined to fund their mission and often wonder if they are doing everything they possibly can to raise funds, which leads to the question…”Is cold-calling a good idea?”

In today’s episode we talk through the most efficient way to cold-call and how to add warm-calls to your marketing efforts.

We also dig into interruption marketing and Seth Godin’s permission marketing to discuss how we can connect with potential donors the way they prefer.

For more information about Mary Valloni, visit http://maryvalloni.com, to download our free roadmap, go to http://maryvalloni.com/roadmap and to join our Fundraising Freedom community on Facebook, find us at http://facebook.com/groups/fundraisingfreedomtribe/

Episode 112 | How to Use Your Strengths to Fundraise

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In today’s episode we jump in and look at how we’re uniquely equipped to raise funds using our specific strengths. 

We talk through the four stages of competence by Martin M. Broadwell (known as the four levels of teaching) including:

1. Unconscious incompetence

2. Conscious incompetence

3. Conscious competence

4. Unconscious competence

and 

Gay Hendricks four main operating zones from the book, The Big Leap:

1. Zone of Incompetence

2. Zone of Competence

3. Zone of Excellence

4. Zone of Genius

Both of these tools will help you to understand how to use what you do best to raise the funds you need.

For more information about Mary Valloni, visit http://maryvalloni.com and to join our Fundraising Freedom community on Facebook, go to http://facebook.com/groups/fundraisingfreedomtribe/

Episode 111 | The 3 Nonprofit Lies That Need to Die

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In this episode, I can’t help but go after the lies that our charities are believing. 

The three lies that need to die include: 

1. There is only so much money to go around.

2. No one wants to give.

3. People only want to give to projects.

All three of these tap into the lack and scarcity mindset. Listen in to get the action item to kill these lies today! 

For more information about Mary Valloni, visit http://maryvalloni.com and to join our Fundraising Freedom community on Facebook, go to http://facebook.com/groups/fundraisingfreedomtribe/

Episode 110 | 7 Steps to Sustainability

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In this episode we dig deep into “The Donor’s Journey.” This is the path that every donor, volunteer and staff goes through when they decide whether to link arms with your cause and align themselves with the work you do. 

The 7 Steps include:

1. Know

2. Like

3. Trust

4. Try

5. Give

6. Repeat

7. Refer 

Find out why some people get you and others don’t and lets create sustainability for our causes so you can spend less time recruiting and more time changing lives. 

For more information about Mary Valloni, visit http://maryvalloni.com and to join our Fundraising Freedom community on Facebook, go to http://facebook.com/groups/fundraisingfreedomtribe/

Episode 109 | 3 Reasons Why It’s Hard to Motivate Board Members to Fundraise

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In this episode we not only talk through the three reasons why it’s hard to motivate your board members (or advisory group), but we also dig in and talk through what you can do to turn things around.  

Here are the resources we talked about on today’s show:

Free webinar training for board members is this Tuesday, March 12th at 1pm CST on the “7 Fundraising Secrets Every Nonprofit Board Member Should Know”, register at http://bit.ly/7boardsecrets

To catch last week’s training on the “7 Proven Strategies to Overcome Fundraising Failure”, watch the recording at bit.ly/7provenstrategies.

To apply for the Spring Class of Fundraising Freedom Academy, go to http://bit.ly/applyforffa

For more information about Mary Valloni, visit http://maryvalloni.com and to join our Fundraising Freedom community on Facebook, go to http://facebook.com/groups/fundraisingfreedomtribe/

Episode 108 – What Got You Here, Won’t Get You There

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“If you always do what you’ve always done, you’ll always get what you’ve always got.” -Henry Ford, founder of the Ford Motor Company

At 15 years old, Ford left home to become an apprentice and if it’s good enough for Ford it should be good enough for us. Growing and learning from others is an absolute must. On today’s show, I share why it’s so important to surround yourself with the right people who push you outside of your comfort zone. 

To attend my free webinar training on Tuesday, March 5th at 1pm CST on the “7 Proven Strategies to Overcome Fundraising Failure”, register at http://maryvalloni.com/7strategies

To apply for the Spring Class of Fundraising Freedom Academy, go to http://bit.ly/applyforffa

For more information about Mary Valloni, visit http://maryvalloni.com and to join our Fundraising Freedom community on Facebook, go to facebook.com/groups/fundraisingfreedomtribe/

Episode 107 | How to Get Your Message Heard with Michael Hudson

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Today’s interview is with Dr. Michael Hudson – a speaker, coach, and “idea-junkie” – who wants to help leaders do work that truly matters.

During our time together Michael shares his 3 R’s and gives insight into how we can improve our storytelling so our message not only gets heard, but also get’s repeated.

For more information about Michael Hudson, visit michaelhudson.com.

For more information about Mary Valloni, visit maryvalloni.com. To join our fundraising freedom community on Facebook, go to facebook.com/groups/fundraisingfreedomtribe/

Episode 106 | The 4 Things You Shouldn’t Be Afraid to Say

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There are a lot of things that we may be afraid to say, but these are the four we shouldn’t shy away from:

1. “I Don’t Know”

2. “I Made a Mistake”

3. “I Need Help”

4. “I’m Sorry”

In this episode we dive into each one and talk through why they are important to address especially for you and your charity.

For more information about Mary Valloni, visit maryvalloni.com. To join our fundraising freedom community on Facebook, go to facebook.com/groups/fundraisingfreedomtribe/

Episode 105 | Begin with the End in Mind

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What do you really want? 

Today’s episode will challenge you to 1.) give your vision language, 2.) use your imagination to mentally create your vision, and 3.) build the plan that will physically create your vision. 

Every vision needs a mission statement. Here’s the template I share to get that mission on paper…

I/We are ________ who (serves/does) ________ so that (results) ________.

For more information about Mary Valloni and Fundraising Freedom Academy, visit maryvalloni.com. To join our fundraising freedom community on Facebook, go to facebook.com/groups/fundraisingfreedomtribe/

The 7 Habits of Highly Effective People by Stephen Covey is available on Amazon here – https://amzn.to/2E3epXC

Episode 104 | How to Recharge Your Batteries When You Feel Burnt Out

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We’ve all been there where we feel so exhausted and overwhelmed that something has to change. Burnout is often caused by overwork or stress so to recharge our batteries we need to make time to unplug and relax. 

Typical signs and symptoms of burnout include:

1. Failure to take responsibility

2. Abuse of food, drugs or alcohol

3. Irritability and lashing out

4. Absenteeism

5. Procrastination

6. Isolation

We talk through how to address the stress, how to protect your peace, and how to focus on the 80% so you don’t get caught up in the chaos that often leads to burnout. 

For more information about Mary Valloni and Fundraising Freedom Academy, visit maryvalloni.com. To join our fundraising freedom community on Facebook, go to facebook.com/groups/fundraisingfreedomtribe/

Episode 103 | How to Get Corporate Sponsors to Call You with Bridgett Myers

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Bridgett Myers is the Chief Development Officer at FosterAdopt Connect (and Mary’s former boss). Bridgett assumed the new role in January 2018 after serving in executive leadership with the American Cancer Society for 23 years.

Bridget digs in and shares incredible fundraising tips and hiring advice every non-profit executive leader should know. You don’t want to miss out on how she made a few changes in her 2018 signature fundraiser that resulted in 8 new leads and a new $25,000 corporate donor that called and asked if they could sponsor her 2019 event!

To connect with Bridgett or to learn more about her organization, FosterAdopt Connect, visit http://fosteradopt.org.

For more information about Mary Valloni, visit http://maryvalloni.com. To join our fundraising community on Facebook, go to http://www.facebook.com/groups/fundraisingfreedomtribe/ and to be considered for Mary’s next class of Fundraising Freedom Academy apply at https://www.fundraisingfreedomacademy.com

Episode 102 | How Should Fundraising Really Work with Jason Lewis

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Today’s episode features CFRE and AFP Master Trainer, Jason Lewis. Known for his willingness to question deeply engrained beliefs and assumptions of how effective fundraising really works, Jason shares his knowledge and expertise in this episode. If you’re interested in hearing how fundraising should really work, then you need to listen in.

Here are some of the questions I asked Jason:

• What is the future of fundraising?

• What do you see that’s NOT working, yet seems to be perpetuated by nonprofits? 

• Imagine you woke up today and you were tasked with raising $100,000. What would you do to raise those funds in the next 12 months?

• What does fundraising freedom mean to you?

• What’s the one thing you want fundraisers to know?

To pick up a copy of Jason’s book, The War For Fundraising Talent, on Amazon, visit https://amzn.to/2T5NDCO or to connect with him on LinkedIn, go to https://www.linkedin.com/in/jasonlewis/.

For more information about Mary Valloni, visit http://maryvalloni.com

To join the Fundraising Freedom Podcast  community on Facebook, go to http://www.facebook.com/groups/fundraisingfreedomtribe/

To apply for Mary’s Fundraising Freedom Academy, go to https://www.fundraisingfreedomacademy.com

Episode 101 | The 3 BIG Takeaways From The Past 100 Episodes of The Show

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After 100 episodes, I’m more committed than ever to your success. In this episode I share my three big takeaways from the past 100 episodes including:

1. I started this podcast with the intention of teaching others how to raise funds, but I ended up learning so much more.

2. Habits are hard to start, but easy to keep.

3. I’ve connected with the listeners of the show in ways I never imagined.

My primary advice as we start the new year is to choose wisely who you will follow this year. Let’s be sure we surround ourselves with good people who will stretch us to new places and push us to the next level.

For more information about Mary Valloni, visit http://maryvalloni.com. To join our fundraising community on Facebook, go to http://www.facebook.com/groups/fundraisingfreedomtribe/ and to be considered for Mary’s next class of Fundraising Freedom Academy apply at https://www.fundraisingfreedomacademy.com

Episode 100 | The #1 Thing Holding You Back From Fulfilling Your 2019 Goals

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Today’s episode is the last episode of 2018 and the last episode before a new name change for 2019! Catch the #1 thing holding you back and we’ll talk through the 20 things successful people do to achieve their goals so you’re all set for 2019. The 20 things include…

1. They make time for what they want.

2. If they don’t know how to do something they figure it out – If it’s been done before you can always find a roadmap to get there.

3. They are committed.

4. They don’t give up.

5. They take action.

6. They focus on success and not on the fear of failure.

7. Failure makes them better.

8. They follow a proven plan.

9. They have specific goals with dates and times.

10. They listen to only those who win.

11. They have very few goals with laser focus.

12. They have confidence in themselves.

13. They surround themselves with only amazing people who meet and exceed their goals.

14. They spend time on only the most important tasks.

15. They focus on the infinite game – the vision.

16. They have crazy drive and motivation.

17. They have inspirational goals.

18. They are focused and don’t get distracted easily.

19. They don’t make excuses.

20. They actually go after what they want.

For more information about Mary Valloni and to get weekly email updates, visit http://maryvalloni.com. To join our free fundraising community on Facebook, go to http://www.facebook.com/groups/fundraisingfreedomtribe/

Episode 99 | The 5 Things Charities Are Doing Really Well

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Instead of focusing on what doesn’t work, let’s talk about what is working! On today’s episode, we talk through 5 things that charities are doing really well this holiday season. We reflect back on episodes 72-77 where we talk about the 6 Principles of Persuasion by Robert Cialdini. I share real examples of how you can implement these ideas into your communication as you engage with your donors and volunteers at the end of the year. 

To check out the Junior Achievement/Citi Commercial I mention, go to https://www.ispot.tv/ad/d_6f/citi-progress-makers-junior-achievement. 

To be a part of the 100th episode of the show, send your text or voicemail message with your #1 challenge to achieve your 2019 fundraising goal along with your fundraising questions. Listen in for all the details.

For more information about Mary Valloni and to get her weekly emails, visit http://maryvalloni.com. To join our fundraising community on Facebook, go to http://www.facebook.com/groups/fundraisingfreedomtribe/

Episode 98 | The 3 Questions You Should Ask Before You Do Anything

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On today’s podcast we take a trip down memory lane and we look at all the things we’ve wanted. What have you always wanted? Do you want to start a new fundraiser? Build that new building? Pay off debt? 

We address these 3 questions you should ask yourself…

1. What do I want?

2. Why do I want it?

3. How can I get it?

So what do you want and let’s go after it in 2019!

Here are just a few resources we talked about on the show today.

1. Apply by December 14th for my 18-month program, Fundraising Freedom Academy, to create your killer signature fundraiser in 2019 – Apply at http://bit.ly/applyforffa. 

2. Catch the recording of last week’s training on the “7 Year-End Fundraising Secrets Every Nonprofit Should Know” at http://maryvalloni.com/7secrets.

3. Join Eric Eaton, founder of the Knights of Heroes Foundation, and I LIVE on December 11th at 1pm CST for a FREE online training on “How to Start a 6-Figure Charity Fundraiser” – register now at http://maryvalloni.com/webinar. 

For more information about Mary Valloni and to get her weekly resources by email, visit http://maryvalloni.com. To join our fundraising community on Facebook, go to http://www.facebook.com/groups/fundraisingfreedomtribe/

Episode 97 | The 3 S’s to Fund and Fuel Your Growth in 2019 with Wealth Advisor, Laura Waller

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Today’s guest is wealth advisor, Laura Waller, with P3 Life Builders where she focuses on helping for profit and nonprofit leaders to live a life of Purpose, Power, and Prosperity.

Listen in as Laura shares the 3 S’s to fund and fuel your growth in 2019 including:

1. State of Mind

2. Story

3. Strategy

To hear more about Laura and to enter in to the Giving Tuesday Giveaway, visit http://www.p3lifeabundance.com

Mark your calendar for Wednesday, December 5th at 1pm and join Mary and nonprofit strategic advisor, Joel Kessel, for the FREE Online Training on the “7 Year-End Fundraising Secrets Every Nonprofit Should Know”. To register, go to https://www.maryvalloni.com/7secrets.

For more information about Mary Valloni, visit http://maryvalloni.com and to join our fundraising community on Facebook, go to http://www.facebook.com/groups/fundraisingfreedomtribe/

Episode 96 | 10 Ways to Give and Not Take on Giving Tuesday

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A common mistake made on Giving Tuesday is to tell people “It’s Giving Tuesday!” and then ask for their money. Instead of going that route this year, let’s consider giving and not taking by doing one or more of the following…

1. Share helpful resources.

2. Answer donor questions.

3. Showcase your donors with a picture and quote about why they give.

4. Repost or share your donors’ fundraising campaigns and relevant content.

5. Post a FB live thank-you video or email your supporters a personalized thank you video. I recommend checking out Loom – https://www.useloom.com.

6. Provide exclusive access to your board chair or charity Executive Director.

7. Show impact with a story or interview.

8. Show gratitude for your staff, volunteers and donors.

9. Connect donors to each other.

10. On your private FB page, invite your supporters to post and share about their business end-of-the-year promotion.

Good luck on your #GivingTuesday campaign. Update us on your campaign in the Fundraising Freedom Tribe page.

For more information about Mary Valloni, visit http://maryvalloni.com and to join our fundraising community on Facebook, go to http://www.facebook.com/groups/fundraisingfreedomtribe/

Episode 95 | 25 Ways to Thank Your Donors So They Keep Coming Back

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“Opportunities, relationships, even money flowed my way when I learned to be grateful no matter what happened in my life.” — Oprah Winfrey

“When you are grateful, fear disappears and abundance appears.” — Tony Robbins

It’s too easy to accept other people’s generosity without reciprocating the kindness. As we gear up for the largest giving season of the year, we talk through the 25 ways to thank your donors so they keep coming back, including:

1. Say Thank You.

2. Share why you appreciate them. 

3. Do something small, but thoughtful.

4. Give a hug.

5. Demonstrate that they have your full attention by shutting down the distractions.

6. Offer to be there if they ever need someone to run ideas by.

7. Care about what they care about.

8. Encourage them in an area that they’ve mentioned – travel, writing, speaking, teaching, etc.

9. Offer to do something that you know they don’t like to do.

10. Give compliments about their skills and talents.

11. Look them in the eyes and say, “You make the world a better place.”

12. Listen.

13. Think of something that you admire about them and share that with them.

14. If you did something because they encouraged you, tell them what happened and thank them for it.

15. Dedicate a blog or email post to them because of something they taught you.

16. Introduce them to someone you think could help them achieve their personal or professional goals.

17. Smile.

18. Send a special note of appreciation.

19. Buy them a coffee or drop by with donuts.

20. Start on time, end on time – Value you their time.

21. Ask them about their lives.

22. Send flowers.

23. Tell their boss what a great job they are doing for you.

24. If someone thanks you, show appreciation by receiving it.

25. Acknowledge your accomplishments and don’t forget to show appreciation to yourself.

For more information about Mary Valloni, visit http://maryvalloni.com and to join our fundraising community on Facebook, go to http://www.facebook.com/groups/fundraisingfreedomtribe/

Episode 94 – Part 2: A Deeper Look at the Enneagram and Money

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On this week’s show we continue the conversation on the Enneagram where we break down each number by money strengths, weaknesses and advice given by people of the same number.

The Enneagram is broken down into 9 types including:

1. The Reformer – The Rational & Idealistic Type

2. The Helper – The Caring & Interpersonal Type

3. The Achiever – The Success-Oriented, Pragmatic Type

4. The Individualist – The Sensitive, Withdrawn Type

5. The Investigator – The Intense, Cerebral Type

6. The Loyalist – The Committed, Security-Oriented Type

7. The Enthusiast – The Busy, Fun-Loving Type

8. The Challenger – The Powerful, Dominating Type

9. The Peacemaker – Easygoing, Self-Effacing Type

To get your Enneagram number, visit http://exploreyourtype.com or http://enneagraminstitute.com.

For more information about Mary Valloni, visit http://maryvalloni.com and to join our fundraising community on Facebook, go to http://www.facebook.com/groups/fundraisingfreedomtribe/

Episode 93 | The Personality Test That Everyone is Talking About

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The personality test that everyone is talking about is the Enneagram, which is Greek for the number nine. 

The Enneagram is broken down into 9 types including:

1. The Reformer – The Rational & Idealistic Type

2. The Helper – The Caring & Interpersonal Type

3. The Achiever – The Success-Oriented, Pragmatic Type

4. The Individualist – The Sensitive, Withdrawn Type

5. The Investigator – The Intense, Cerebral Type

6. The Loyalist – The Committed, Security-Oriented Type

7. The Enthusiast – The Busy, Fun-Loving Type

8. The Challenger – The Powerful, Dominating Type

9. The Peacemaker – Easygoing, Self-Effacing Type

To take an Enneagram test to find your type, visit http://exploreyourtype.com or http://enneagraminstitute.com.

For more information about Mary Valloni, visit http://maryvalloni.com and to join our fundraising community on Facebook, go to http://www.facebook.com/groups/fundraisingfreedomtribe/

Episode 92 | How To Turn Grief Into Hope With Laura Diehl

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After the death of her daughter, Laura’s life turned upside down. Through the grief, she realized that she wasn’t alone and it later became the start to her charity, Grieving Parents Sharing Hope.

On this episode, Mary and Laura walk through the first steps of the Fundraising Freedom process to ensure your fundraisers are innovative and well received. 

For more information about Laura and Grieving Parents Sharing Hope, visit http://gpshope.com and to contact Mary Valloni, visit http://maryvalloni.com. To join the fundraising community on Facebook, go to http://www.facebook.com/groups/fundraisingfreedomtribe/

Episode 91 | The 6 Basic Emotions That Impact Your Life And Work

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On today’s episode we talk through the 6 Basic Emotions and how you can use emotion to reach your 90-Day Challenge Goal and bring in more donations to your cause. 

The 6 Basic Emotions include:

1. Happiness (joy, trust, anticipation)

2. Fear

3. Surprise

4. Sadness

5. Disgust

6. Anger

Definition of Emotion: Any conscious experience characterized by intense mental activity and a certain degree of pleasure and displeasure.

For more information about Mary Valloni, visit http://maryvalloni.com and to join our fundraising community on Facebook, go to http://www.facebook.com/groups/fundraisingfreedomtribe/

Episode 90 | The Single Most Important Office Supply You Need

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As you work on your 90-Day Challenge goals, this one office supply could be the difference between reaching or not reaching your goals.

Take action and complete this week’s exercise by writing down your 5 goals and completing your list of who you need to be, what you need to do to have what you want to have. 

Share your Be-Do-Have lists in the Fundraising Freedom Tribe at http://www.facebook.com/groups/fundraisingfreedomtribe/. 

For more information about Mary Valloni, visit http://maryvalloni.com

Episode 89 | Take the Year-End 90-Day Challenge

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We’re just 90 days away from the end of the 2018 calendar year and the largest giving season of the year!

Join us as we take the 90-Day Challenge!

Write down your top 25 goals and circle your top 5. As Warren Buffet’s 5/25 Rule suggests, focus 100% of your attention on the top 5 goals and ignore the rest until you’ve successful completed one off the list.

Share your top 5 in the Fundraising Freedom Tribe at http://www.facebook.com/groups/fundraisingfreedomtribe/. 

For more information about Mary Valloni, visit http://maryvalloni.com

Episode 88 | How Your Relationship with Money Can Sabotage or Create Your Success

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Your personal feelings around money does make a difference in the donations you bring in. Take some time to evaluate how you handle money personally and professionally and ask yourself the following questions.

⁃ What is your money story?

⁃ What emotions does money bring up?

⁃ What is your new story going to be?

⁃ What value do you bring in exchange for the salary/income you receive?

⁃ What value do you bring in exchange for the donations you receive?

For more information about Mary Valloni, visit http://maryvalloni.com and to join our fundraising community on Facebook, go to http://www.facebook.com/groups/fundraisingfreedomtribe/

Episode 87 | How to Handle the Ups and Downs of Fundraising

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Every year we experience the four season of winter, spring, summer and fall. Without a doubt spring always follows winter and an up always follows a down. In today’s episode we walk through each season to see how we can come with expectancy for each new fundraising season.

Here are the lyrics to the song “Turn, Turn, Turn” written by Pete Seeger (Ecclesiastes 3:1-8).

To everything – turn, turn, turn

There is a season – turn, turn, turn

And a time to every purpose under heaven

A time to be born, a time to die

A time to plant, a time to reap

A time to kill, a time to heal

A time to laugh, a time to weep

To everything – turn, turn, turn

There is a season – turn, turn, turn

And a time to every purpose under heaven

A time to build up, a time to break down

A time to dance, a time to mourn

A time to cast away stones

A time to gather stones together

To everything – turn, turn, turn

There is a season – turn, turn, turn

And a time to every purpose under heaven

A time of love, a time of hate

A time of war, a time of peace

A time you may embrace

A time to refrain from embracing

To everything – turn, turn, turn

There is a season – turn, turn, turn

And a time to every purpose under heaven

A time to gain, a time to lose

A time to rend, a time to sew

A time for love, a time for hate

A time for peace, I swear it’s not too late!

For more information about Mary Valloni, visit http://maryvalloni.com and to join our fundraising community on Facebook, go to http://www.facebook.com/groups/fundraisingfreedomtribe/

Episode 86 | How To Turn Busyness Into Productivity

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Is it even possible to take back the hours in your day and actually say “NO”? 

YES! 

Today, we talk through how to move the mindless tasks from our list so we can prioritize on the big things that actually produce something. Let’s start to value results and not busy work. 

Listen in to find out the difference between busyness and production and how you can turn into a more productive person as a result.

For more information about Mary Valloni, visit http://maryvalloni.com and to join our fundraising community on Facebook, go to http://www.facebook.com/groups/fundraisingfreedomtribe/

Episode 85 | Why Rest Is Essential to Your Work

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In the United States, we celebrate Labor Day and many of us will take the day off to enjoy time with family and friends. As we gear up for a busy end-of-the-year season it’s important that we remember to rest. 

Resting is a skill that needs to be practiced especially by our selfless nonprofit leaders. 

Rest results in us being more creative and productive.

Our lives can be richer and more fulfilling when we take the time to rest. Be sure to reserve time for a walk, get up earlier to carve out time for your “big rock” items and be sure to spend time in play with a hobby or sport.

On this week’s episode find out what forms of rest are most essential and why they are important to the funds you raise.

For more information about Mary Valloni, visit http://maryvalloni.com and to join our fundraising community on Facebook, go to http://www.facebook.com/groups/fundraisingfreedomtribe/

Episode 84 | How to Become an Unshakeable Optimist

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Is it possible to be FOR optimism? On today’s episode we address the following 10 ways to become an unshakeable optimist.

1. Be grateful. 

2. Be willing to share your story – both positive and negative ones.

3. Forgive.

4. Be a good listener.

5. Turn envy and jealousy into energy.

6. Smile more.

7. Exercise, Eat Healthy, Get Vitamin D.

8. Think positively.

9. Stop blaming others.

10. Decide that the past is not the blueprint for your future.

Determine any areas that you struggle with and put some energy towards making a change in that area. Share your success stories and optimism hacks in the Fundraising Freedom Tribe.

For more information about Mary Valloni, visit http://maryvalloni.com and to join our fundraising community on Facebook, go to http://www.facebook.com/groups/fundraisingfreedomtribe/

Episode 83 | The Power of Being For Something and Not Against It

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“I was once asked why I don’t participate in anti-war demonstrations. I said that I will never do that, but as soon as you have a pro-peace rally, I’ll be there.” – Mother Teresa

We only have so much mental capacity and it doesn’t make any sense to waste your limited energy on the things you are against. Just like Mother Teresa, we need to decide what we’re FOR and then do everything in our power to live that lifestyle.

Take a few minutes to write down what you choose. 

⁃ I choose ______________________.

⁃ I choose ______________________.

⁃ I choose ______________________.

After you’ve completed your list of the things you choose, then imagine what it looks like for someone who chooses those things. What does that person do? What does someone who wants to raise $_________ a month or year do, say and think?

For more information about Mary Valloni, visit http://maryvalloni.com and to join our fundraising community on Facebook, go to http://www.facebook.com/groups/fundraisingfreedomtribe/

Episode 82 | 5 Questions to Ask Yourself to Get What You Really Want

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What you do with your life is your choice. You choose to do the work you do. You choose to have the relationships in your life. You choose how much money you make. You choose.

If we get to choose what we want then what questions do we have to ask ourselves to actually get it. In today’s episode, Mary talks through the 5 questions you need to ask yourself to get what you really want.

Here they are…

1. Why do I want it?

2. What do I gain if I get it? 

3. What do I have to lose to get it?

4. What if I fail?

5. What if I succeed?

For more information about Mary Valloni, visit http://maryvalloni.com and to join our fundraising community on Facebook, go to http://www.facebook.com/groups/fundraisingfreedomtribe/

Episode 81 | How to Stop Procrastinating in 5 Seconds

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Procrastination can take hold of nearly every area of your life—writing a thank you letter, picking up the phone, doing the dishes and so much more. 

Procrastination is everywhere, but what if you had a tool that could help you quiet the voice in your head and help you knock out your to-do list.

You may be just 5 seconds away from solving that problem every time. You just might make “taking action” a habit in the process!

For more information about Mary Valloni, visit http://maryvalloni.com and to join our fundraising community on Facebook, go to http://www.facebook.com/groups/fundraisingfreedomtribe/.

If you’re interested in joining our 3-month group coaching program to build out your fundraising team, send an email to mary@maryvalloni.com to get all the details.

Episode 80 | What Your Donors Are Saying About You Behind Your Back

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In this episode we talk about the top three things your donors are saying behind your back, which explains why your donors may be unhappy with you and leave. We talk through what those are and what you can do to turn it around. 

Ask yourself, do you only care about your donors’ lives because they support your cause? Would you spend time with them if they weren’t giving to you? If so, they already know the answer and that’s why they aren’t sticking around. What could you do to improve the relationship so they become lifelong donors to you and your cause?

I’ll give you a hint…1.) Care, 2.) Listen, and 3.) Say Thank You!

For more information about Mary Valloni, visit http://maryvalloni.com and to join our fundraising community on Facebook, go to http://www.facebook.com/groups/fundraisingfreedomtribe/.

If you’re interested in joining our 3-month group coaching program to build out your fundraising team, send an email to mary@maryvalloni.com to get all the details.

Episode 79 | How to Handle Anxiety When Putting On a Fundraiser

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Anxiety may be one of, if not the worst, enemy of a fundraiser. In this episode we talk through the 4 tips to manage the anxiety and stress of an upcoming fundraising event, how to take care of your body and how a fundraising team can help drastically reduce your anxiety level. 

Here are the 4 tips we cover:

1. Accept the fact that you can’t control everything. What’s the worst that could happen?

2. Do your best with what you have. Be proud of what you’ve done.

3. Maintain a positive attitude. You have the choice of positive or negative thoughts. Choose to go positive.

4. Identify the pattern of your anxiety. When does it get triggered? 

If you’re interested in hearing more about building out your fundraising team through our 3-month group coaching program, send an email to mary@maryvalloni.com to get all the details.

For more information about Mary Valloni, visit http://maryvalloni.com and to join our fundraising community on Facebook, go to http://www.facebook.com/groups/fundraisingfreedomtribe/

Episode 78 – How to Avoid Being Lonely at the Top

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Join me as we take a trip down memory lane. In this episode, I share why I do the work that I do and why this podcast exists. You also get to be the first to hear about my next project. Space is limited for this NEW project, so don’t waste any time in reaching out. To get more details, email mary@maryvalloni.com. 

For more information about Mary Valloni, visit http://maryvalloni.com and to join our fundraising community on Facebook, go to http://www.facebook.com/groups/fundraisingfreedomtribe/

Episode 77 | Persuasion Part 6: How to Use Scarcity to Fund Your Operations Budget

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This is the final part of our 6-part series on persuasion and we’re talking about scarcity. Are you tired of pushing projects to get people excited about your cause? Well, this week’s persuasion principle will give you the ability to drive your donors to any budgetary need of your choice including your general operating budget!

For more information about Mary Valloni, visit http://maryvalloni.com and to attend our July Fellowship on July 13th at 10am CST, go to http://www.facebook.com/groups/fundraisingfreedomtribe/

Episode 76 | Persuasion Part 5: How to Become the Leader Others Want to Follow

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This is part 5 of our 6-part series on persuasion. This fifth part focuses on authority. People defer to experts and to those in positions of authority. We all want to know “Who’s in charge?”. 

Find out how you can be the leader others want to follow by becoming a subject matter expert.

For more information about Mary Valloni, visit http://maryvalloni.com and to join our fundraising community on Facebook, go to http://www.facebook.com/groups/fundraisingfreedomtribe/.

To check out the Influence and Impact Summit and to catch Mary’s exclusive interview, register at http://bit.ly/IandISummit

Episode 75 | Persuasion Part 4: Why Written and Verbal Commitments are a Must

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This is part 4 of our 6-part series on persuasion. This fourth part focuses on commitment and consistency. People want to be consistent. If they make a public commitment to give, there is a good chance they will follow through. Find out how you can use written and verbal commitments to increase donations and volunteer hours for your cause.

For more information about Mary Valloni, visit http://maryvalloni.com and to join our fundraising community on Facebook, go to http://www.facebook.com/groups/fundraisingfreedomtribe/.

To check out the Influence and Impact Summit and to catch Mary’s exclusive interview, register at http://bit.ly/IandISummit

Episode 74 | Persuasion Part 3: How to Use Peer Pressure for Good

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This is part 3 of a 6-part series on persuasion. This third part focuses on social proof and how people will do what they see others doing. Find out how you can use peer pressure to increase donations and create model volunteers and donors for your cause. 

For more information about Mary Valloni, visit http://maryvalloni.com and to join our fundraising community on Facebook, go to http://www.facebook.com/groups/fundraisingfreedomtribe/.

To check out the Influence and Impact Summit and to catch Mary’s exclusive interview, register at http://bit.ly/IandISummit

Episode 73 | Persuasion Part 2: How Kindness Can Increase Donations

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This is part 2 of a 6 part series on persuasion. This second part focuses on reciprocity. Listen in to hear how your donors and your cause can receive mutual benefit from partnering together.

For more information about Mary Valloni, visit http://maryvalloni.com and to join our fundraising community on Facebook, go to http://www.facebook.com/groups/fundraisingfreedomtribe/

Episode 72 | The 5 Things You Can Do to Get People to Like You

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This is part 1 of a 6 part series on persuasion. The first of the six focuses on our ability to be likable. Listen in to hear the 5 things we all need to do to attract more people to us so and to our cause.

For more information about Mary Valloni, visit http://maryvalloni.com and to join our fundraising community on Facebook, go to http://www.facebook.com/groups/fundraisingfreedomtribe/