This is part 5 of our 6-part series on persuasion. This fifth part focuses on authority. People defer to experts and to those in positions of authority. We all want to know “Who’s in charge?”.
Find out how you can be the leader others want to follow by becoming a subject matter expert.
For more information about Mary Valloni, visit http://maryvalloni.com and to join our fundraising community on Facebook, go to http://www.facebook.com/groups/fundraisingfreedomtribe/.
To check out the Influence and Impact Summit and to catch Mary’s exclusive interview, register at http://bit.ly/IandISummit