Authenticity is one of the primary concerns for nonprofit leaders, but all you have to do is be you. No one expects you to be anything else. Remember social media is just a tool in your tool belt. It is one of many ways to engage with prospective donors and volunteers.
When using social media, consider these three ways to promote you and your cause:
1. Create a Private Facebook Group and Build New Relationships
2. Be Consistent – Show up and share insider information
3. Focus your posts on what people are doing for you!
For more information about Mary Valloni Consulting, visit http://maryvalloni.com and join us on Facebook at http://www.facebook.com/groups/fundraisingfreedomtribe/